Whether we’re talking about TV, internet, apps, games or smartphones: media are all around us and every child uses them. MediaMasters introduces primary school pupils to the opportunities and threats of (digital) media in a fun way. They get to work on media literacy themes such as social media, information skills, programming, privacy, cyberbullying, cybersecurity, creating vlogs and online behaviour (or ‘netiquette’). Working together as a team, the pupils complete assignments both in the classroom and at home, and must demonstrate their media savviness by taking quizzes and successfully completing certain tasks. They are challenged to develop a critical and conscious attitude

MediaMasters can be played by Dutch-speaking pupils aged 10-12, independent of their background, educational level or prior knowledge.

MediaMissions and assignments in MediaMasters are contributed by the network partners of Netwerk Mediawijsheid.



Which class is the most media literate in the Netherlands?

MediaMasters can be played throughout the year. The highlight of the year is the nationwide contest which is part of the Dutch Media Literacy Week which takes place from 6 November - 13 November 2020. The children in each class must demonstrate together that they have mastered certain media skills. Over five days, five challenging one-hour game rounds are played by thousands of classes, who compete for the title: ‘Most media literate class in the Netherlands’. In 2019, over 5700 groups registered to participate. Pupils can earn points both in the classroom and at home by completing MediaMissions, which consist of various media literacy questions and assignments. The highest-scoring classes can win great prizes. All participants receive the MediaMasters certificate of participation upon completing the tournament.

During the rest of the school year, MediaMasters offers easy access to themed information around media literacy and digital skills. How can you search and find things on the internet? Or would you like to spend extra time on cyberbullying in the classroom? For more in-depth coverage of these themes, MediaMasters can point you to relevant educational material.

Application for MediaMasters 2020/2021 will open in June 2020! Please note: classes that participated in MediaMasters last school year are required to apply again for 2020/2021.

MediaMasters goals for pupils:

  • Analysis: Nurture a critical eye for the media and be aware of how they operate
  • Awareness: Experience and understand the (intended or unintended) effects of media
  • Privacy and respect: Gain insight into your own media behaviour
  • Dialogue: Talk about media, at home and in the classroom
  • Creation: Be able to make, use and share media yourself

The goals of MediaMasters are based on the Media Literacy Competence Model.

Winners of MediaMasters 2017
“It was great fun playing the game and to see how motivated the pupils were and how much they got stuck into it. Social media, vlogs and gaming are hot topics in the classroom and this was a great way to discuss and learn about them.”Miss Vivian, teacher of group 8 at primary school Het Statenkwartier in The Hague, winner of MediaMasters 2017.

Dutch Media Literacy Week 2020

The highlight of MediaMasters is the national tournament during the yearly Dutch Media Literacy Week. In 2020, the Dutch Media Literacy Week will be held from 6 to 13 November.

» Read more about the Dutch Media Literacy Week


Great prizes can be won during the yearly national tournament in the Dutch Media Literacy Week. In previous years, winning classes got to visit the Voice of Holland studio, the Netherlands Institute for Sound and Vision, EYE Film Museum and CODA Museum’s VR Lab.

Keep an eye on the MediaMasters website where each year the prizes will be announced.

Additional information

MediaMasters can be played by Dutch-speaking pupils aged 10-12, independent of their background, educational level or prior knowledge. MediaMasters only takes up one hour per daily game round and requires the use of a DigiBoard.

Playing MediaMasters is free. For more information and the application page, please visit mediamasters.nl.

Social media

Follow MediaMasters on social media? Like the MediaMasters Facebook page and keep informed about the latest news, sneak previews, tips and tricks, prizes and more.

Want to join the conversation about MediaMasters on Twitter, Facebook and Instagram? Use the hashtag #MediaMastersNL. Watch the trailers for this year and previous editions on our YouTube channel (MediaMastersNL).